BLOG

Brand Profile: Real Real Genuine

Photo: SlamXHype

One brand that doesn’t skimp on authenticity is Real Real Genuine. No, really—RRG is their name, fine denim and leather shoe craftsmanship is their game. Founder Richard Hobbs (formerly of Pepe Jeans, Mecca USA and Alphanumeric) launched the company late last year and has already earned a wealth of fanfare for his limited pieces. But the exclusivity of RRG isn’t about keeping up with the streetwear-jones’—all the the denim is individually numbered, so none are exactly like the other. They’ve got something for everyone with styles range from loose to skinny. Buy your own pair of Real Real Genuine jeans at Complex’s own Platinum Club store in NYC (1079 6th Ave at 41st Street). See a few shots from RRG’s spring 2008 line after the jump.