Are You Built Roach Tough?

What’s the best way to sell shoes? Clearly talking roaches. Zoo York’s new ad campaign features Donny Barley, Anthony Shelter, Ruel “Wormz” Smith and, of course, a pair of talking bugs. The G-rated version is posted after the jump. But the uncensored cut paints a clearer picture of what a roach would say if you stomped it inside out with a skateboard truck. Which is exactly why we use any handy aerosol can and a lighter to kill the mouthy bastards in our place. Less talking, more screamin’, crackle and poppin’. Click the jump to watch the video.