Brand Profile: New Watches From Baselworld

Baselworld, the biggest tradeshow for watches, kicks off April 3rd in the heartland of quality timepieces, Switzerland. In light of all the new styles to be unveiled next month, Complex highlights five brands after the jump to keep you strapped this spring.

Tag Heuer: Founded in 1860, now endorsed by the likes of Tiger Woods. It’s signature accuracy (up to 1/1000th of a second) is way more precise than pronouncing Cablinasian.

Bell & Ross: Since establishing itself in the ’90s, the fairly young company carved a niche in professional fields from nautical, to aviation, to even bomb experts. No, not the kind for pulling Danny Glover off toilets.

Hublot: Satin finished steel, titanium screws, and a tougher-than-leather rubber band are just a few of the ingrediendts built-to-last from Hublot. Wipe down this hand-me-down for the ages.

U-Boat: The movement (gears and inner workings) are Swiss made, and the crocodile strap is Italian. An international collaboration for pimping all over the world, of course at a pricetag of $4,500.

Omega: The only thing better than sharks with frickin’ laser beams attached to their heads is a watch with a frickin’ laser beam. Sorry, not this one, yet. The upgraded James Bond Omega Seamaster Diver self-winds, and has a black face in comparison to it’s blue-ish doppleganger. Thanks Q.