NEWS

Retail Spotlight: 55DSL Has A Birthday Bash

55DSL is free at last. When Diesel (known best for premium denim) opened its Union Square store in 2001, they nestled their sports-inspired off-shoot, 55DSL, in the rear. Today, the Italian brand celebrates the 1 year anniversary of their own store with a party at their SoHo location. Hold your gifts, because all party patrons (21 and over) get 20% off all items tonight. View the invite and a product gallery after the jump.