Nike’s ‘Better Is Better Than Your Better’

Nike wants you to get your ass in gear and promises to help. The sneaker giant announced an expansive training program called SPARQ (Speed, Power, Agility, Reaction and Quickness) that includes high performance gear, an online site for athletes to track their progress plus training tips, and this new multi-media campaign called “My Better” featuring Adrian Peterson, among other athletes. On the footwear side of things, they’re releasing three new models for training: the Nike Air Zoom SPARTQ TR Elite, Nike Air SPARQ TR, and the Nike SPARQ Test Pro. This comes on the heels of their new indoor iPod regiment so if you can’t get your shit together, don’t blame the Swoosh.