Absolut Makes Music To Our Tastebuds

Absolut’s witty print ads were just the beginning. Their latest project, Absolut Machines allows visitors of their website to create tunes to be interpreted by a machine that plays them better than any white-gloved dude with a snifter glass, and a fork. To see Absolut’s innovation in action, head over to 186 Orchard St., NYC, or just watch the video already.