BLOG

Converse Connects Dead Icons With Living Ones for 100th

To celebrate 100 years in the footwear game and to highlight their global “Connectivity” campaign, Converse is pairing up legendary dead icons across the worlds of music, art, sports and fashion, with emerging, breathing ones in this new ad. Hyping the rebellious nature of the Chuck Taylor, the sneaker company is featuring “cultural heroes” like James Dean, Hunter S. Thompson, and Sid Viscious “connecting” like paper dolls via infused feet with today’s influentials like Joan Jett, M.I.A, Billie Joe Armstrong, Common, Dwyane Wade, and lead singer Karen O of the Yeah Yeah Yeah’s. See a smaller unbroken lineup after the jump.