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Playboy Attempts To Sex Up the Energy Drink Market

There was a time not too long ago when Red Bull was one of the only energy drinks of choice to jumpstart your heartbeat like a line of cocaine. Well times have certainly changed, evidenced when even a mens magazine like Playboy attempts to break into the… beverage market? Hugh Hef’s Playboy Energy Drink contains an ingredient called horny goat weed, but of course, as well as the obligatory blood racers like guarana and ginseng. It comes in an 8.4 oz. “sexy” black can and features the signature Playboy Rabbit Head. But don’t get too excited yet, this canned stimulation will only be available in the limited areas like Boston, and will then be rolled out to Miami, Las Vegas, and Los Angeles in March.