BLOG

‘The New Irish’ Are Lesbians

Here’s a new ad from Clontarf Irish Whiskey that doesn’t leave a bad taste in our mouths. It’s part of a “smart” and “edgy” marketing campaign that puts a new spin on traditional phrases, like “Kiss Me, I’m Irish,” but juxtaposes them with very untraditional imagery—especially for a culture chock full of Catholics. It all has to do with celebrating “The New Irish,” their tagline that’s aimed at promoting new ideas/expectations and is apparently best articulated by lip-locking Gaelic chicks, a custom we’ll gladly be the first to toast to—assuming they’re bi of course.