Rap Sheet: Hov Steps On Madison Avenue

Steve Stoute and Jay-Z / Photo: New York Times

• Added value: While he might not be starting a new label (yet), looks like Jiggaman has some other business coals in the fire. He started a multi-cultural ad agency. It’s called Translation Advertising and will help brands reach the cool kids properly, which Hov sees as a big problem, “There are people who don't understand the culture, Jay-Z said, citing as an example a commercial for a wireless carrier “that shows guys break-dancing in the phone store. ‘It's just not something we do.”

• Honey money: Although Diddy will continue spending big money on romantic weekend getaways, you can all rest assured that he won’t be changing his name anytime soon, “I'm not changing my name. I've been there, done that. My legal name is Sean Combs, [but] people call me Puffy, or Diddy or P. Diddy. It's just that my life is on blast, so people know about all my different names.”

• Cool and collected: TMZ is shocked that the 911 call to alert authorities about Pimp C was so calm. Listen to it for yourself.

• Media matters: 50 accurately sums up the collective feeling of how people feel about Bill O’Reilly, calls him a “pinhead.” He also responds to the Post giving Fat Joe a platform to call him shook.