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Taco Bell Offers Tasteless Promotion for Striking Writers

With the Writers Guild of America Members still striking and no real end in sight, Taco Bell figured it would be a good enough opportunity as ever to exploit the out of work writers. In a so called effort to offer a “spicy creative outlet” and to support the guild, the fast food chain that clearly thinks outside the bun is running a promotion asking the scribes to pen “fun and fresh bits of wisdom” that will then be selected and printed on hundreds of millions of Border Sauce packets as part of a new promotional contest. The ten best “wisdoms” will be selected and members can win a year’s supply of the Mexican-like fast food, valued at a whole $260. The contest is open to Writers Guild members only. Here’s some of their “most famous proverbs” that have made their way onto the packets and that the writers need to top:

• “The road to mediocrity is littered with empty ketchup packets.”
• “Nice palm. I read a great deal of pleasure in your future.”
• “Use your stomach, nacho mind.”
• “If you throw this, would it be a flying saucer?”
• “When I grow up, I want to be a waterbed.”

Although we’re sure the writers are “itching to press pen to paper” as some marketing douche from the South of the Border chain put it, and get back to work, we don’t think this is even food for thought. Enter to lose here.