Thinking Outside the Box
Let us start off saying we’re big fans of Parisian super-hip boutique Colette. They do amazing collabos, are always stocked with some of the dopest shit out there, and have consistently raised the bar in the retail arena. However, we can’t for the life of us, figure out who thought it was a good idea to make a $96 plexiglass box for sneaker touting exhibitionists'even if it was created by Japanese designer Nao. Don’t get us wrong, having a sturdy translucent shoebox to showcase your best kicks is a great idea, but that price point is demoralizing. Might as well buy another pair of sneakers or, if you’re in the NYC area, just head to Canal Plastics and get the same thing without the ‘We Sold Out’ logo for $5.
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Andrew January 17, 2008 at 10:59 am
I think the title of this post hits it right on the ball.The reason the box is cool is because its thinking outside of the box. Take a pair of dunks for instance, most people are buying now to have them (as opposed to wear them). How can you make a product more valuable? Package it differently.
Love the idea. Love the design. Don’t love the price so much, but for hardcore sneaker freaks price is nothing.