Sneakers
AT&T’s Sneaker Commercial
When blue-chip brands usurp aspects of cool culture the results are usually disastrous. But we have to hand it to AT&T for not screwing up this commercial aptly entitled “Kicks,” that follows a Midwest-based sneakerhead to all his favorite sneaker spots: Alife NYC, UNDFTD in LA, Motive807 in Austin, and Solebox in Berlin. To achieve this effect, exact replicas of each store were painstakingly recreated.
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I’m a Sprint employee but I have to give it up. AT&T did this commercial correctly.
Comment by Von Clay — November 8, 2007 #