Microsoft Tops Off Lil’ Jon’s Pimp Cup
The endless flogging of Halo 3 continued unabated last Saturday in Atlanta when Microsoft threw a preview event with local Dirty South hip-hoperatti. Lil' Jon, the Ying Yang Twins, Lil Scrappy, Big Boi, Ike Dirty and E-40 were among the notables mingling around the flat screens set up at Patchwerk Studios. The rappers hung out long enough to play a game or two and snag free Halo 3 Edition Xbox 360s and Zunes. All we got were some sound bite producing Bungie reps.
“First day sales of Halo 2 surpassed over $125 million on November 9, 2004. Microsoft is expecting even larger success in the 3rd installment!” said excited Bungie Rep #1. “It's really never been done before in video games”, chirped totally stoked Bungie Rep #2. He was talking about the ability to save portions of your game, like when you kill someone and then send it to other players. Or you can replay the death from multiple angles and even edit it along side other kills into a sort of greatest hits video, to, again, send to other players as a calling card for the future in store for them. What did Lil' Jon have to say? “It's like playing hide and go seek, only with guns.” What can we say, he’s succinct.
Private parties with hip hop artists, magazine covers, Mountain Dew Game Fuel, comic book tie-ins, advertising campaigns relentlessly tattooing the Master Chief on your frontal lobe – the only chink (well besides hackers jacking the game code and posting it for free download) in Microsoft’s marketing armor seems to be the shelving of the Halo movie. Some crazy fuckers are making a film version of Joust but Microsoft can't point the money cannon at Halo to get it out of development hell? The (non-pirated) game drops on Monday. Let us know if you think it warrants the hype.
Big Boi showing off some swag.
Nothing shows off autographs better than a box destined to live in the slot between your DVD player and the TV.
Lil Jon and the Goodie Mob’s Khujo
–Spencer Sloan, editor of GoldenFiddle.com
