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The BoardFlips Continue To Move

Ice Creams tend to have a love-hate relationship within the sneaker game and with skateboarders alike, but even with people catching feelings about the mainstream push of Skateboard P’s G.R line, the sneakers still move serious units for Reebok. With new color-ups dropping every month, as of recent Boardflips have had a consistent sell through rate, more so than any other music-branded sneaker (Sorry S. Dot and Curtis). For August, check this more-subtle-than-usual, color way of the Ice Creams that focus on neutral colors with just a splash of pink on uppers. If you like ‘em, scoop up a pair and if anyone gives you shit, let them know Pharrell wears them (he’s so cool!), and inform them that he’s now designing soda cans. Well, maybe leave out the part about the soda cans. $80, www.finishline.com.