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Latest Superlative Conspiracy Spotted in NYC

It’s hard to keep up with the antics of Swedish street fashion label WeSC, known fully as We Are the Superlative Conspiracy. Last fall, the company introduced Street Horsing, and so-called city equestrians such as actor Jason Lee, DJ Steve Aoki, and skateboarder Chris Pastras, were depicted in various ads and books jumping fences and galloping through downtown L.A. This spring and summer, a Let’s Get Physical Campaign surfaced, along with headbands, old school tube socks and those 70s era, barely-hide-your-junk shorts, as well a new line of headphones (You saw them in Complex two issues ago). And now, we’re seeing a first glimpse of the next big Superlative Conspiracy: magnetic triangles. What it means or how it fits into their upcoming fall line, we’re not totally sure. But we did catch a few shots of Skateboarder cover boy Tony Manfre and L.A. electro hip-hopper Lady Tigra getting busy on the NY streets with some triangle art. Others rumored to be involved with the yet to be revealed triangle campaign include skaters Clint Peterson and the legendary Ray Barbee, artist Chad Robertson and longtime friend Jason Lee, SF house producer Kaskade, Ron the photographer of Cobra Snake fame, and Rory Herrmann, renown chef from NY’s prestigious Per Se. Be on the lookout for an expected 50,000 magnets coming soon to a city near you. –Tracy Anderson