‘This Is Fly’ Casts Off

Fishing is not just the sport of rednecks, old men, or rich people with 50' Bertams, the cool kids do it too. Based out of NYC, brand newly launched online magazine, This Is Fly, completely drowns out all these fishy stereotypes and drops a whole new angle for anglers. On these waters, the fisherman are young, diverse and challenge many of the clichés one would associate with the general culture of fishing. In addition to the interesting content, the website, designed by Enginethree, itself is sick with its click and drag pages that offers a sort of print mag familiarity, but with slick online functionality. Additionally, one of our favorite features is that you can actually email a direct link to a page even though it’s in Flash. So grab your rods, reels, and coolers, and trawl the magazine that could help make fishing the new ‘it’ thing right alongside sneakers, vinyl toys, free drink parties, and track bikes. [ThisisFly.com]