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Nike Hopes You Redeem Your Soles

If you’re in NYC this month, looking to pitch in and help the environment, and get rid of your old sneakers all in one shot, you’re in luck. Head over to Niketown:

From May 17th until May 30th Niketown will take your old shoes (except for sandals, high-heels, cleats, spikes, and dress shoes) and turn them into a high quality sport surfaces i.e. basketball courts and soccer fields.

Plus you get $10 off a new pair of Nikes for being so environmentally astute. This whole “Green Movement” is finally starting to make sense.

[Source]