Comments on: Cool Chasers http://www.complex.com/blogs/2007/05/04/cool-chasers/ Buy. Collect. Obsess. The original buyer's guide for men. Sun, 21 Mar 2010 14:42:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Kelly http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5823 Kelly Mon, 11 Jun 2007 14:46:44 +0000 http://www.complex.com/blogs/?p=3751#comment-5823 I loved the book. I think what I loved best was the vast range of knowledge and advice the book had to offer for future market-ers. There's no other book out there that offers stories of singers, designers, CEOs, etc. And the face that everyone told their own unique story, but that every different story had a similar (SUCCESSFUL!) outcome was great. It's one of those real "think outside the box" books, but not in a corny way, in a true to life way. It's an easy read, but with a powerful message. I loved the book. I think what I loved best was the vast range of
knowledge and advice the book had to offer for future market-ers.
There’s no other book out there that offers stories of singers,
designers, CEOs, etc. And the face that everyone told their own
unique story, but that every different story had a similar
(SUCCESSFUL!) outcome was great. It’s one of those real “think
outside the box” books, but not in a corny way, in a true to life way. It’s an easy read, but with a powerful message.

]]> By: Autumn http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5821 Autumn Mon, 11 Jun 2007 05:35:34 +0000 http://www.complex.com/blogs/?p=3751#comment-5821 I loved this book. Not only did it have many anecdotes and analogies that one could relate to, but it also had some unique pictures with thought-provoking captions. It is definitely a one-of-a-kind book. I loved this book. Not only did it have many anecdotes and analogies that one could relate to, but it also had some unique pictures with thought-provoking captions. It is definitely a one-of-a-kind book.

]]> By: Andrew T http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5820 Andrew T Sun, 10 Jun 2007 22:57:25 +0000 http://www.complex.com/blogs/?p=3751#comment-5820 This is a great book; I have read it and already applied some of the things I've learned from it to my personal and business life. I'd highly recommend anyone and everyone to read it. One of my favorite aspects of the book was the chapter that talks about “growing your pond”, it’s an idea I had never really thought about or heard before. It’s very interesting that Grey Goose has such a premium image, and the majority of young people consider it the #1 in vodka. I enjoyed the story of the blind taste test and how Grey Goose was in fact not the #1, but yet it still sold as if it were….It’s amazing at how good marketing can persuade the buyers. This is a great book; I have read it and already applied some of the things I’ve learned from it to my personal and business life. I’d highly recommend anyone and everyone to read it. One of my favorite aspects of the book was the chapter that talks about “growing your pond”, it’s an idea I had never really thought about or heard before. It’s very interesting that Grey Goose has such a premium image, and the majority of young people consider it the #1 in vodka. I enjoyed the story of the blind taste test and how Grey Goose was in fact not the #1, but yet it still sold as if it were….It’s amazing at how good marketing can persuade the buyers.

]]> By: Britney http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5703 Britney Mon, 21 May 2007 01:45:21 +0000 http://www.complex.com/blogs/?p=3751#comment-5703 “Chasing Cool” is an inspiration for anyone in the marketing business. I absolutely loved hearing the insight of successful people in marketing and design. The interviews that were integrated into the book give it a lot of credibility and just shows that you can’t "Chase Cool." This book really gives you something to think about. I found myself taking breaks to go and google the people and products in the book to learn more about the inventors. Nobody can be a copycat and be cool in today's society because by then we have already seen it....it’s not new and exciting. Especially engaging was the hip, witty style of the book. “Chasing Cool” is an inspiration for anyone in the marketing business. I absolutely loved hearing the insight of successful people in marketing and design. The interviews that were integrated into the book give it a lot of credibility and just shows that you can’t “Chase Cool.” This book really gives you something to think about. I found myself taking breaks to go and google the people and products in the book to learn more about the inventors. Nobody can be a copycat and be cool in today’s society because by then we have already seen it….it’s not new and exciting. Especially engaging was the hip, witty style of the book.

]]> By: killing softly http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5592 killing softly Sat, 05 May 2007 03:17:22 +0000 http://www.complex.com/blogs/?p=3751#comment-5592 spurs on nikes...what!!!! who took that photo??? spurs on nikes…what!!!! who took that photo???

]]> By: kitten http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5591 kitten Fri, 04 May 2007 23:11:17 +0000 http://www.complex.com/blogs/?p=3751#comment-5591 Great read. Offers enlightened insight into the ridiculous and unfortunately increasingly pervasive cultural phenomenon of corporate America chasing their own tails in a lame effort to catch ours. Great read.

Offers enlightened insight into the ridiculous and unfortunately increasingly pervasive cultural phenomenon of corporate America chasing their own tails in a lame effort to catch ours.

]]> By: the big nug http://www.complex.com/blogs/2007/05/04/cool-chasers/comment-page-1/#comment-5590 the big nug Fri, 04 May 2007 21:46:49 +0000 http://www.complex.com/blogs/?p=3751#comment-5590 nice cover nice cover

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