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A New Angle To Exclusivity: Pre-Paid Gift Card

We thought the lack of a sign out front, no clear markings on the door, and having to be buzzed in made the ALIFE Rivington Club in NYC’s Lower East Side, just about exclusive as it gets when it comes to sneaker boutiques. Well, looks like the ALIFE crew are taking things up a notch and releasing this special “Club Priority Card.” This limited edition (how could it not be?) gift card, that you can add money to, gives card holders first dibs on all new drops:

Card holders will have pre-release information, guaranteed availability to purchase upcoming limited edition shoes.

Just make sure you got some money on that thing. Cause if you show up and all you’ve got to show is your “limited edition” purple card with a zero balance, well it’s to the back of the line with the rest of the sneaker plebs.

[Source]