Revolutions

While the all-over print craze wanes on us, we're still partial to a few classics like DJ A-Trak’s Sunglasses Is A Must promotional T-shirt. Gone are the days when record labels invested a few dollars from an artist's budget on a promo tee that would rival the design of an album cover. Yet these early definitions of “limited-edition” resulted in multi-platinum success and a cult following for your favorite rapper. Companies like Def Jam and Rawkus records knew what was up back in the day. Then again, some labels nowadays, are leaving it up to the artists (whom probably never cut their teeth on a street team) to do their own promotion (i.e. Koch Records). Former street team kids, now proprietors of street wear, were arguably just as familiar to the phrase, “where'd you get that [those[” during the late '90s as sneaker heads and hipsters are today. Hence our applause for Kiser, the brand behind A-Trak's tee, for bringing it back. Peep some of their new designs at Karmaloop Kazbah, then make your way to eBay and start digging for some oldies, but goodies.