This independent London-based publishing company has a photography focus. Their glossy editions include titles from Ryan McGinley, Patti Smith and Robert Mapplethorpe, Terry Richardson, and Elizabeth Peyton. According to their website, "We view the book as the final step in an artists process, and encourage the artist to engage in the conception, design and feel of the book." Thus, Mörel's books are art objects in their own right. Because the publishing house wants to maintain a close relationship with artists and retailers, they do not sell through third party sites, so don't expect to see these beauties on Amazon.