In response to the political conflicts in Yemen right now, artist and activist Murad Sobay organized the "12th Hour" campaign, a series of hourly street art demonstrations and participatory events that allow the Yemeni people to voice their concerns. The hours are planned around twelve concerns including gun control, sectarianism, and state executed kidnappings. Participants join to stencil the faces of those who have been taken, to post anti-sectarian art, and to discuss the state of their country with one another peacefully.
Sobay and organizers of the project utilized social media to send out a "call-to-action," knowing that the only way that their innovative campaign would not be successful without a strong public response. After all, what's the purpose of street art if there is no one there to see it?
"12th Hour" by no means solved all of Yemen's problems, nor did it intend to, but through the universal language of street art, Sobay and the Yemeni people were able to engage with one another in a common space over common concerns without inflammatory speech or other forms of self expression that would prove counterintuitive.