7-Eleven Sandwiches Get a Gourmet Look with BVD's Packaging

7-Eleven Sandwiches Get a Gourmet Look with BVD's Packaging

When you need a quick meal, you may occasionally stop by a deli or convenience store to grab a sandwich. But the food presentation is often disappointing. Swedish design studio BVD has created a line of packaging for 7-Eleven sandwiches that transform the appearance of the convenience store food into that of a gourmet meal (or at least a Starbucks sandwich). The designs incorporate a simple but attractive layout. With colorful lettering on a neutral brown background that matches the color of healthy whole-wheat bread, the design is definitely a win for both 7-Eleven and its customers. We just hope they don't charge fancy new prices to match their fancy new packaging.

[via Designboom]

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Tags: sandwiches, package-design, 7-eleven
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