The Design Evolution of Kanye West's Album Artwork

G.O.O.D. Fridays (2010)

Singles: "Power (Remix featuring Jay-Z and Swizz Beatz)," "Monster," "Runaway Love (Remix featuring Raekwon and Justin Bieber)," "Devil in a New Dress," "Good Friday (featuring Common, Pusha T, Kid Cudi, Big Sean and Charlie Wilson)," "Lord Lord Lord (featuring Mos Def, Swizz Beatz, Raekwon and Charlie Wilson)," "So Appalled (featuring Jay-Z, Pusha T, Cyhi the Prynce, Swizz Beatz and RZA)," "Christian Dior Denim Flow (featuring Kid Cudi, Pusha T, John Legend, Lloyd Banks and Ryan Leslie)," "Don't Stop! (Child Rebel Soldier)," "Take One for the Team (featuring Keri Hilson, Pusha T and Cyhi the Prynce)," "Don't Look Down (featuring Mos Def, Lupe Fiasco and Big Sean)," "The Joy (featuring Pete Rock, Jay-Z, Charlie Wilson, Curtis Mayfield and Kid Cudi)," "Looking for Trouble (featuring Pusha T, Cyhi the Prynce, Big Sean and J. Cole)," "Chain Heavy (featuring Talib Kweli and Consequence)," "Christmas in Harlem (featuring Cam'ron, Jim Jones, Vado, Cyhi the Prynce, Pusha T, Musiq Soulchild, Teyana Taylor and Big Sean)"
Art Direction: Virgil Abloh

While the masses expected nothing short of elaborate cover art for the George Condo painting of My Beautiful Dark Twisted Fantasy, many fell in love with the bold simplicity of each preceding G.O.O.D. Friday song release. For those who forget, Kanye gave away songs for free on his website for multiple Fridays up until the release of MBDTF, and it set a marketing precedent for other artists (Swizz Beatz even started his own Monster Mondays, following suit).

The covers that aren't blacked out feature dimmed paintings from the Italian Renaissance and half-nude models in near darkness beneath an over-sized, red Impact typeface. A few of these images are photographs by one of the greatest fashion photographers to ever live, Guy Bourdin (Kanye once tweeted that he wanted to live inside a Guy Bourdin photograph, so you know it's real).

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