Kanye West killed his performance at Governor's Ball in New York City last night, debuting three new songs off of Yeezus (out June 18) and going on another epic rant about the barriers put up by the music industry and how he's doing it his way for this album rollout. He said, "You know with this album, we ain't drop no single for radio. We ain't got no big NBA campaign or nothing like that. Shit, we ain't even got no cover. Honestly, when I listen to radio, that ain't where I want to be no more."
If having a standard three-month marketing plan and radio hits are less of a priority for Kanye this time around, then maintaining next-level, artistic delivery definitely is. Between the premiere of "New Slaves" projected outdoors on walls all over the world to the "Please Add Graffiti" album posters that went up in NYC today, Kanye's building the excitement by getting fans out in the streets and creatively involved.
All of that attention to design detail was part of his stage at Governor's Ball last night. There were multiplying black and white and fluorescent projections of him moving on-stage and visuals of a runway, pilot, jet, vintage price-tags, and rottweilers. Additionally, there was a complex light setup in front of the screen with around 30-40 lights that shifted color patterns. Watching the progression of his set was almost as incredible as watching him perform at the center of the crowd.
Enjoy these Exclusive Photos of Kanye West's Stage at Governor's Ball.
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