Yeezus "Please Add Graffiti" Project
Date released: May 31, 2013
Along with the grassroots marketing of the "New Slaves" projections, DONDA wanted the fans to get involved creatively. To do so, they placed posters on the streets of major cities and asked everyone to "Please Add Graffiti" to the Yeezus cover art. Since DONDA decided to go against traditional art and promotion for Yeezus, they thought the fans would be one of the best tools to help promote Yeezus by making their own interpretations of the cover art. The "Please Add Graffiti" movement has increasingly gained traction, causing fans to create tons of alternative covers for those who weren't satisfied with a blank jewel case. You can view a massive collection of alternate covers and photos of the defaced Yeezus posters on the website YeezyGraffiti.com.
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