32. Stuart Semple
Label: 7 For All Mankind, Diesel, JBrand, Levi's and others
28-year old British artist Stuart Semple teamed up with Selfridge's department store in London, as well as several popular denim labels including, 7 For All Mankind, Diesel, JBrand and Levi's among others. For the in-house exhibition, Semple produced a series of limited-edition paintings and an installation that reflected on Britain's unwavering affection for denim, as well denim's continuing role in shaping popular culture. Semple was given access to the archives of each brand to imbue each work with the history of the respective brands. Semple was also invited to design a small line of original merchandise of printed denim, graphic tees and eight pairs of hand-painted jeans to retail during his residency at Selfridge's; each one with a 20% proceed going to Refuge, a campaign to stop domestic violence. And although Semple's exhibition is about fashion and mass appeal, Stuart is clear "that it's about art, and not an exercise in brand PR." Semple's Cult of Denim remained at Selfridge's from October 17 to November 15, 2008.