20. Olaf Breuning
Year: 2011 - 2012
The Swiss artist, Olaf Breuning, is known for his—and his work's sense of humor. Breuning is also the second in an ongoing number of collaboration for the BallyLove series. The Bally—Breuning collaboration launched on November 30, in conjunction with the opening of Art Basel Miami Beach's 2011 festivities. The capsule collection designed along with Bally's Creative Directors Michael Herz and Graeme Fidler, features everything from women's rubber ballet slippers to men's loafers with neon lining, to a number of brightly colored satchels, and other accessories. The pop-up shop was available to the public in the Art Collectors Lounge of the fair. And alongside the originally-designed merchandise, are several still-life photographs (created and directed by Breuning) to re-imagine the late Andy Warhol's iconic Marilyn Monroe portraits. In an interview with Interview magazine, Breuning explained, "It seems so many great things are already done in the past, and as a contemporary artist, it is more and more difficult to be a pioneer. I always loved Andy's Marilyn's and...I want to honor them in my own language." Following the debut of the collection at Art Basel Miami Beach, the collection was available online from April 2012, then in select Bally flagship stores worldwide.