Clients: Nike, Adidas, Nokia, Google, BBC, Bacardi, Honda, Ford, Alfa Romeo, Land Rover, AMD, Samsung, Virgin Atlantic, Heineken, HTC, Axe, Skype, Ubisoft, and more
Rule: Make things hard for yourself and work within tight constraints.
"Less is more when it comes to art direction. Set constraints to work within, and you will find original ideas and creative solutions. Limit your colour palette, only use a couple of fonts, stick to your own grids, etc. The tighter the creative constraints, the more unique the outcome will be. Keep your sense of humour. Creatives lead privileged lives, so don't take yourself so seriously, but instead invest the hours to master your craft before becoming an art director."