How To Make It: 10 Rules for Success From Art Directors

David Calderley

Clients: Station Films, Disney, Converse, John Varvatos, New York Times, Interscope, Zoo York, Virgin France, Parsons School of Art NYC, and more

Rule: Notice things.

"I came across the comment scrawled on the sidewalk downtown on 5th Avenue. It had a profound effect on me. Good art, design, or music stirs an emotion inside of us and connects outside of just being 'cool' or fashionable. If we try to dissect that code and aren't too distracted by style (which is also important in contemporary communications), your work will be judged on a whole other level."

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