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The 50 Most Iconic Brand Logos of All Time

20. The National Broadcasting Company (NBC)

Year Company Founded: 1926

Year Logo Introduced: 1926

Logo Designer: Chermayeff & Geismar (1986)

Company Founder: Radio Corporation of America (RCA)

At the company's founding, the logo was a blue rectangle with a broadcasting microphone over America and NBC above it in bold letters. The logo was simplified to black and white in 1930, removing the color as well as the image of the microphone over America. In 1942, the logo became more stylized, with an NBC-labeled microphone amidst red colored sound waves. For three years, from 1953 to 1956, a xylophone and mallet with the letters NBC became the logo until the infamous peacock was introduced. The "NBC snake," a brown box with a styled "NBC," was the logo for 16 years. A new logo with an abstract capital "N" letter appeared in 1976 and was estimated to cost between $750,000 and $1 million but only lasted four years. In 1979, the peacock made its return as the logo, with a contemporary spin that inspired a new take on the design by Chermayeff & Geismar. The final logo we see today is widely known as the NBC peacock; the company name is no longer necessary.

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