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The 50 Most Iconic Brand Logos of All Time

10. Google

Year Company Founded: 1998

Year Logo Introduced: 1998

Logo Designer: Sergey Brin (1998, 1998), Ruth Kedar (1999, 2010)

Company Founders: Larry Page, Sergey Brin

The Google logo was first envisioned in 1988 by Sergey Brin, one of the the founders of the company, using the graphics program GIMP. It was an unpolished rendition of the now iconic logo, with an added exclamation mark meant to mimic the Yahoo! logo. Introduced in 1999, Ruth Kedar's polished Google logo (with no exclamation mark) stayed in use by the company until 2010. Kedar's logo gained instant recognizability over the 11 years it was in use, making it one of the most iconic logos of all time. On May 6, 2010, Google launched its latest, updated logo featuring a slightly more orange "O" with more subtle shadows, but the end result did not stray far from Ruth Kedar's original design.

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