50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29
28
27
26
25
24
23
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
The 50 Most Iconic Brand Logos of All Time

34. FedEx

Year Company Founded: 1973

Year Logo Introduced: 1973

Logo Designer: Richard Runyan (1973), Lindon Leader, Landor Associates (1994), Landor Associates (2000, 2006)

Company Founder: Fredrick W. Smith

In 1971, the FedEx logo was the full name of the company, "Federal Express," in blue and red at a slant, meant to be intentionally patriotic and associate the company with the U.S. government. The initial logo helped FedEx become successful, and in 1994, the current logo was created. If you look closely at the space between the E and the X, you will notice a small arrow hidden in between, meant to symbolize FedEx's speed and accuracy.

images via

Stay Connected with
Complex Art+design
blog comments powered by Disqus