London-based creative Rejane Dal Bello recently collaborated with non-profit children's hospital, PAZ Holandesa Hospital, in Arequipa, Peru in order to create a playful and profound branding identity. The hospital aims to provide children with access to proper healthcare regardless of their financial status. The hospital is named after Tony Melleapaza Rojas, an eleven-year-old boy who died from cancer and left an enduring impression on the the PAZ Holdendesa staff. A noble cause, an incredible artist, and a dedicated staff make for a promising mission.
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