Minneapolis Ad Agency Team with Art College to Transform a City Landmark (Video)

Minneapolis Ad Agency Team with Art College to Transform a City Landmark (Video)Images by Charles Veit

In Minneapolis, there is a 100-year-old landmark water tower named Rusty that sits on an advertising agency, Carmichael Lynch. The agency decided to make use of the structure and give people a show via the forgotten about relic. They teamed up with the Minneapolis College of Art and Design to make a loop of mapping projections. They now give people of the city an artful light show, which you can see in the video below.

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Tags: carmichael-lynch, minneapolis-college-of-art-and-design, rusty
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