A History of Celebrities as Brand Creative Directors

Justin Timberlake

Brand: Bud Light Platinum

Year: 2013

Over the past couple of weeks, Anheuser-Busch announced that Justin Timberlake would serve as the company's creative director for its Bud Light Platinum product, a light beer with a higher alcohol content. Paul Chibe, the company's senior marketing director, commented on Timberlake's involvement, saying, "Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space." Bud Light's new commercial features a performance shot of Timberlake himself, but also his new single "Suit & Tie." Timberlake is no stranger to creative direction, after also taking on the same role for Callaway Golf back in 2008.

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