Danny McBride

Brand: K-Swiss

Year: 2012

Danny McBride is well known for his outspoken, comedic roles in films like Pineapple Express, and most notably, the role of former big league pitcher Kenny Powers in HBO's Original Series Eastbound & Down. In 2012, McBride agreed to do a campaign with K-Swiss to create a series of short advertisement skits, which he himself would star in as his popular alter ego, Kenny Powers. The advertisements picture fictional situations, in which Kenny Powers becomes the CEO of K-Swiss, and they were broadcasted both in short television spots featuring other famous athletes and in a web series. McBride was specifically brought on to help market the new K-Swiss "Tubes" running and workout shoe, which launched in 2012.