Redbull Takes a New Ad Direction with "Defeat" by Matthaus Bussmann (Video)

Redbull Takes a New Ad Direction with "Defeat" by Matthaus Bussmann (Video)

Redbull commissioned Director Matthäus Bussmann for a new astounding film that is a completely new look for the brand. Whereas their spots were all 2D obnoxious animated shorts, Defeat is a new 70-second film that has more artistic cinematography that is worth watching. It features UV lights, skateboarders, runners, and lots of cool Tron-looking stuff.

[via Fubiz]

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Tags: redbull, matthus-bussmann, defeat, ad
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