25 Advertising Campaigns That Inspire Social Good

Take This Lollipop

Brand/Director: Jason Zada

The power of the Internet and social media overwhelms us in the 21st century. In an interactive app from digital director Jason Zada, Facebook users are presented with an option to "Take This Lollipop," which in turn will lead them on a personalized interactive journey featuring a frightening-looking stalker on the other side of the computer who—just from a photo—narrows down your information until he is parked outside of your house. Zada personalizes this fake video in a successful attempt to remind users of the dangerous possibilities involving social media.

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(page 49 in Goodvertising)

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