25 Advertising Campaigns That Inspire Social Good

Bottle T-Shirt

Brand: Nike

The World Cup is one of the most viewed sporting events in the entire world, but we bet that few viewers considered the material Nike used to create their 2010 jerseys. Normally polyester, the jerseys were woven from yarn produced by melting over 13 million plastic bottles. In an effort to reduce pollution worldwide, Nike sourced an amount of plastic bottles equivalent to almost 560,000 pounds from landfill sites in Japan and Taiwan promoting recycled waste and a "clean" brand name.

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(page 33 in Goodvertising)

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