16 Behind the Scenes Stories About Complex's 2012 Magazine Covers

A$AP Rocky & Jeremy Scott: Knock 'Em Out The Box

Issue: February/March 2012

Photographer: JUCO (Julia Galdo and Cody Cloud)

Written By: Joe La Puma (@jlapuma)

 

In the same way Basquiat idolized Warhol, Rocky idolizes Jeremy Scott.

 

Brent Rollins: "A$AP was super excited to meet one of his fashion idols. I can't even describe how excited he was. We decided to use [photography duo] JUCO. They actually kind of came up with the Basquiat/Warhol idea. We were trying to think of an interesting way to pair A$AP and Jeremy. JUCO conferred with their set designer who was pretty imaginative.

I think it's good to let the photographers come up with the ideas sometimes, because they are their own artists; so even if you're paying them and you have your own ideas, it's work for hire. As an art director and photo editor, we want to respect them. It's a process, and for this one, the cover concept originated on their side. It's actually a pretty interesting reference in many ways. In the same way Basquiat idolized Warhol, Rocky idolizes Jeremy Scott. It worked out and made for a great cover that we don't normally do style-wise and some fantastic photographs."

 

We went into it not knowing what to expect or how they would interact with each other, and they actually became buddies.

 

Gina Battle: "This was my second cover, and I really liked working with JUCO. They have really amazing energy, which worked really well with A$AP and Jeremy, because A$AP was really enthusiastic—his mixtape had been out and everyone was pumped up about it. It was really cool. I introduced A$AP to Jeremy, and it was really cute, because he was so genuinely excited to meet him. I don't know if I've ever really been that excited to meet anyone. Jeremy was so shocked at how excited and sweet A$AP was. We went into it not knowing what to expect or how they would interact with each other, and they actually became buddies. It was really nice to see that relationship happen. The video we did, where they are interviewing each other, was how it was on set."

Read the Cover Story

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