Old Spice Puts a New Spin on an Old Classic

Old Spice Puts a New Spin on an Old Classic

Old Spice recently revamped the brand's "Classic After Shave" to connect with a new generation without confusing the older demographic of fathers and grandfathers who have been wearing the stuff for years. The solution pays homage to the company's 75-year-old heritage while celebrating the iconic Old Spice buoy bottle. Hit the thumbs for a detailed look at the latest redesign from Landor Associates and the brand's parent company, Procter & Gamble. 

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Tags: old-spice, packing-heat, package-design
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