Lincoln Unveils the 2013 MKZ in NYC Using Projection Mapping

Lincoln Unveils the 2013 MKZ in NYC Using Projection Mapping

On Monday night, Lincoln took over the outside of the Lincoln Center in NYC to display the 2013 MKZ luxury vehicle. They called upon the talented Meta Agency to create an experience for viewers that would be memorable. Using projection mapping, they lit up the columns behind the car in addition to the car itself and its background in the tent. As you can tell from the photos, it was spectacular.

RELATED: 5 Reasons the Lincoln MKZ is One of the Best Cars of 2013

Tags: lincoln-mkz, projection-mapping, the-meta-agency
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