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10 Sign Painters Discuss Their Craft

Bob Behounek

"Vinyl machines can cut, they can give you a circle and a square, but they can't give you the passion of a sign painter. Now sign makers are just printing colored ink on white vinyl. They're not even cutting out letters anymore. They're wrapping vehicles in these kinds of signs."

"The cityscape started to change in the '90s when people got a hold of vinyl-cutting machines. That's why we are seeing the homogenization of advertising styles on the roads and highways of North America. I can see the history produced in 1960 because somewhere there is a truck or a sign on a wall that's still there. But I have a feeling that ten years from now, a car that somebody wrapped in vinyl will no longer exist. We'll never see the history of much of what's produced now. That's the part that's really sad."

(p. 52)

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