Interview: Stacy Peralta Talks Powell-Peralta's Greatest Advertising Campaigns

Rat Bones

Year: 1984

"This was an homage for something that Stecyk had done for the Zephyr team, not in an ad but in one of his Dogtown articles. He'd done something very similar to this, and that thing he had done in the Dogtown article was an homage to the Rolling Stones' Exile on Main Street album cover. There's even some similar photos in it.

"The graphic was done by Stecyk. He did that ages ago, probably in the early to mid '70s. That was a Dogtown graphic, and I don't mean Dogtown skateboards, that was a graphic out of Dogtown, out of Santa Monica, out of Venice. I remember liking that, I remember growing up with that graphic and liking it so much that I encouraged Craig to bring it back for our products. And I don't think he thought much of it. I said, 'Look, this is a fantastic graphic. We've gotta use this.' And he said, 'Alright, fine.' So we brought it in and used it on shirts and whatnot, it was super popular. If you look at it now, it was one of the very first commercial pieces of graffiti art. It even has the drip on it and stuff like that. He was very forward thinking in that regard."

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