10 Steps to Building a Successful Creative Agency

9. Create resonance not force.

"'Trying' is a great way to never reach your highest potential. Allow for the most resonant, sticky, and magnetic final product possible. Let intuition and care guide you, and add unrelenting logic, but never let force take over. If it feels forced, step back and try to see how water would best flow through what you're trying to do. Typically, if a client feels forced from the outset, get out before it's too late."

"One of the most influential books I've read in the past few years is David Hawkin's Power vs. Force."

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