10 Steps to Building a Successful Creative Agency

5. 12-hour work days do not equal productivity.

"There will always be deadlines that require extra attention, but possibly one of the most important things we can do to be productive is to STOP. Turn off. See a show. Tune out. Reset. A rested, re-booted mind and body will be infinitely more productive than never turning off."

"I have to give props to Scott Belsky, writer of Making Ideas Happen and founder of the 99% conference and the Behance network, who gets lots of love for most of these ideas, especially the value in working smart, as opposed to hard."

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