10. “Boy and Girl on a Fence”

Designer: Lester Beall
Purpose: Poster for the Rural Electrification Administration (REA)
Year: 1937

In 1935, President Roosevelt started the Rural Electrification Administration to bring electricity to rural areas. Lester Beall created a number of posters to promote the government campaign, using bold imagery and colors to convey the need to get power to these farm communities.