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The Pratt Institute's 50 Most Groundbreaking Designs

Toucan Sam

Artist: Manuel R. Vega

Year: 1963

Medium: Illustration

Vega created the colorful Toucan Sam, whom we all recognize as the face of Froot Loops cereal. The mascot still appears in television commercials and remains an icon of the cereal, but Vega has left the world of advertising to instead become an art instructor for youth.

[via Pratt]

Tags: pratt, designs
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